We’re hitting the road for the summer! Starfish Creative Events is running the “Grease” video game tour by 505 Games and Paramount Pictures, giving fans across the country a SNEAK PREVIEW at this hot game before it releases in the fall. Look for the big Grease video game truck in your city this summer! Play [...]

Warm up your vocal cords in preparation for some fierce karaoke competition this holiday season!  Starfish is pleased to announce the launch of a cross promotional marketing campaign between Konami Digital Entertainment and Jones Soda Co. in celebration of the release of Konami’s video game Karaoke Revolution and Jones GABA.   GABA is the latest and [...]

October is a month full of ridiculousness – unpredictable weather, outlandish costumes and elaborate celebrations.  Thus, SCE must not disappoint, with another list of ridiculously cool things we discovered lately:
 
Saddlerock Ranch at Malibu Family Wines
This venue may be one of Southern California’s best kept secrets, and we’re on a mission to spill the beans.  Nestled [...]

Developing cross promotions between brands is one of my favorite parts of my job. I like them because these kinds of campaigns make all parties involved really happy. Each brand is able to utilize the other brands’ resources and existing marketing campaign, plus reach their audience.
When I worked for Konami Digital Entertainment I partnered their [...]

In today’s economy, strategic partnerships between brands are more than added value – they’re now a necessity. Strategic partnerships are formed when brands with similar demographics partner to share in the budget of a marketing campaign, as well as extend their reach by tapping into their partner’s customer base.
I’ve noticed that a lot [...]