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Graphic Design Tips for the Non-Designer - GUEST BLOGGER Chandra Willard

Posted February 26th, 2009 by admin | 1 Comment

“Can you take a quick look at this? I made it myself.” If you’ve asked a graphic designer this before, these tips are for you. Maybe it’s for a last minute corporate presentation, event invitation, or concert flyer that had little or no budget to hire a professional graphic designer.
Here are some basic graphic design [...]

Under Uncategorized

LA Hot Spots: Oscar Viewing Parties 2009

Posted February 19th, 2009 by admin | No Comments

 

It’s that time of the year again, folks! The 81st Annual Academy Awards are coming our way this Sunday, February 22nd. Since not all of us are lucky enough to get a ticket to the Kodak theatre for the big show, I compiled a list of open-to-the-public Oscar viewing parties taking place around town that [...]

Under Local Events, Oscars, at-home parties

Strategic Partnerships – The Best Kind of Marketing

Posted February 12th, 2009 by admin | No Comments

In today’s economy, strategic partnerships between brands are more than added value – they’re now a necessity. Strategic partnerships are formed when brands with similar demographics partner to share in the budget of a marketing campaign, as well as extend their reach by tapping into their partner’s customer base.
I’ve noticed that a lot [...]

Under Marketing, promotions

Event Recap: UC Irvine Hospital Grand Opening

Posted February 6th, 2009 by admin | No Comments

Greetings Everyone,

We’re now fully recuperated from one crazy week of events down in the OC, where we executed all of UC Irvine Medical Center’s Grand Opening events for their new University Hospital, including their Employee Open House, Donor Reception and Dedication Ceremony. The event was a huge success, even with those nasty Santa Ana’s dancing [...]

Under SCE Events

Enhancing Your Brand Through Music Marketing - GUEST BLOGGER Rayne Gasper

Posted February 2nd, 2009 by admin | No Comments

Brand involvement in music and new media can be a tricky proposition. Nobody enjoys the pre-roll ad before his or her favorite artist video, but it’s a necessary evil to keep the ship afloat. Still, the ideal collaboration between brand and music should enhance the consumer experience rather than interrupt or cheapen it. [...]

Under Branding, Marketing, Music

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