SCE was proud to be a part of Sony Pictures Home Entertainment, Best Buy and Machine Shop Marketing’s midnight release party for Michael Jackson’s “This Is It” DVD – an event that took place bi-coastally in LA and NYC on Monday January 25^th.  The exciting evening began with a free screening of the movie for fans eagerly waiting for the stroke of midnight to be the first to purchase the movie.  Shortly after, guests were greeted by Associate Director/Choreographer Travis Payne (NYC), Director Kenny Ortega (NYC), and Choreographer Stacy Walker (LA) who introduced Michael Jackson’s hand-picked dancers that performed a routine from the film.  Just as the dancers were beginning their second routine, “The Drill,” hundreds of fans joined in the same military-style performance, made famous by the King of Pop. 

WOW!!  From young children with their families, to teenagers hanging with friends, and 65 year old hip hop teachers, this event was a night devoted to celebrating not just an incredible performer and icon, but a hero.  Michael’s music was bumping all night - thanks to Power 106 FM - as fans took turns battling on stage, dueling to see who could perform Michael’s moves to perfection.  The energy and excitement at midnight was palpable as fans were let in to purchase their piece of history.  It’s safe to believe, those fans, and hundreds more, are watching “This Is It” right now, waiting for the next opportunity to bust out their dance move in honor of Michael Jackson.    

In loving memory of a true legend…